The word “pastoral” has widely lost its power. It is used frequently in churches to mean a nice person, someone easy going, a good listener. “Pastoral care” has readily been elided with models of chaplaincy, rather than say a radical re-engagement with the corporal works of mercy, or a radical prophetic ministry, or good strategic planning. But “pastoral” is a big word. It has deep roots in the theology of the incarnation, and comprehends sacramental ministry, prophetic ministry and evangelisation. And yes, even good strategic planning.