For a man who famously said of the Blair Government, “We don’t do God,” the Labour Prime Minister’s former spin doctor’s latest book tour took him to an unlikely venue on Monday. Alastair Campbell turned up at St James’s Anglican church on Piccadilly in London’s West End to address Advertising Week, which describes itself as “the world’s premier gathering of marketing and communications leaders”. Campbell, who recently published Winners and How They Succeed, told the conference that “in the worlds of business, sport and politics, strategy is God”, but did not expand on his own position on faith. However, he has tweeted about admiring churches in Milan, and he told us that he admired St James’s, too, a church he
26 March 2015, The Tablet
Divine strategy in a secular world
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